Last year at this time I began the process of working with a very talented designer to come up with a new logo for Forrester Farm. I knew that I wanted a new look for moving into our 25th year of business. Although I loved the logo that was designed in collaboration with a Kendall College student in 2000, it was definitely time for something fresh and more distinctive.
From our first meeting though to completion, Jenna was fantastic in asking questions and working to understand the visual that I roughly had in mind for the future logo along with understanding the essence of our business. What resulted after 2 in person meetings and subsequent emails going back and forth was much better than I envisioned and encompassed more options (for a complete logo package) than what I had initially expected.
The complete logo package with primary, secondary and tertiary options all work together to convey our brand and image.
I've yet to update our website and incorporate the new look in other areas, but the transition is in the works and I'm excited for what the future holds. Cheers to 25 years and moving forward!
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For the back story, Forrester Farm began in 2000 as I was growing flowers on our property and sold fresh floral bouquets weekly at the local farmer's market in the beautiful town of Rockford, Michigan. Initially, the goal was to raise enough money to be able to open a sweet home & garden gift shop once our youngest daughter was in school full time. As we attended the market on a regular basis though, I was asked to provide flowers for more and more weddings. It wasn't what I set out to do, but I found that I absolutely loved it. Through the years, Forrester Farm has provided and designed flowers for hundreds of weddings and events. We've also participated in a variety of art and craft shows, vintage pop up and barn sales (with home goods and decor) and for years even hosted fun sales at our own property. Flowers, gifts and home decor has been a part of our journey since the beginning and will continue to be. It has been an absolute gift to be a part of such a creative industry and meet so many amazing people as a result.
Blessings, Ann Forrester
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